A study led by Associate Professor Akira Kyan of the University of the Ryukyus (formerly of Kyoto University), in collaboration with Assistant Professor Koryu Sato (Keio University, Faculty of Policy Management) and Professor Naoki Kondo (Kyoto University, Department of Social Epidemiology), found that a quiz-based incentive campaign delivered via a health app significantly increased vegetable intake among residents of a Japanese city.
As part of a long-running health communication campaign, 786 participants answered quizzes on vegetable nutrition and earned points that could be exchanged for product vouchers. Participants who completed all three quizzes consumed 10.7% more vegetables than non-participants.
Using multiple regression analysis and dietary data from the previous year (from 605 individuals), the study confirmed a statistically significant increase in vegetable consumption among frequent quiz participants.
These findings provide strong evidence that gamified, incentive-based interventions delivered through digital toolscan support improvements in dietary behavior and contribute to the prevention of noncommunicable diseases.
Article: Kyan A, Sato K, Kondo N. Increased vegetable consumption in Japan using an incentivized health communication campaign with a quiz. J Nutr Sci 2025 Apr 2; 2(14): e30.
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